Hashtagging De La Renta

Oscar De La Renta is bringing a fun, new interactive social media strategy to his Spring 2012 show for New York Fashion Week by inviting everyone tweeting and covering the show to upload their images to Tumblr with the hashtag #ODLRLIVE. Here’s the page where the uploads will aggregate – this is what it looks like so far …

The collection is showing tomorrow, Tuesday, at 6 p.m. ET. Shortly thereafter, I hope to see this Tumblr page filled with high drama styles, loads of pink, satin and maybe even some tulle. It’s not fair or accurate to narrow De La Renta’s style and vision to something so specific, but I forever associate his brand with the SATC when The Russian buys Carrie the pink dress …

“Oscar’s good friend of mine. I will tell him you like dress.”

“Oscar-r? You call him Oscar?”

“It’s his name, isn’t it?”

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